The Real Street Fighter

N1 Lab / N1 Lab / Concept, Execution

Background
N1Lab Collective brings together different creative disciplines – from ad/copywriters to directors, editors, game developers etc – and restructures itself based on the assignments. It’s nothing else than a tight group of people, moved by the same creative desire to make things happen.

The Idea
The idea of the real street fighters was born when I noticed that pressing the numbers of your keyboard while a youtube player is on play mode, you were able to skip from one cue point of the video to the other without any relevant delay. A first attempt to exploit this youtube player feature is visible here http://www.youtube.com/watch?v=zDOPJnvIlgs

The video went pretty viral, collecting about 95,000 views in the last three/four days and getting featured in many different ad/creative blogs

The Case study

The Youtube game