Spike – Typeface

Proactive Project / W+K Amsterdam / Design

Spike is a project that started as a branding proposal for one of the Nike Football athletes. The branding project never saw the light unfortunately, but I decided to develop the whole alphabet nevertheless.

The idea was to create a typeface that represented the duality of the player, i.e. a gentleman off the pitch and a deadly assassin on the field. For that reason I wanted the glyphs to be elegant but at the same time bold and edgy, with a certain attitude.


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