Spike – Typeface

Proactive Project / W+K Amsterdam / Design

Spike is a project that started as a branding proposal for one of the Nike Football athletes. The branding project never saw the light unfortunately, but I decided to develop the whole alphabet nevertheless.

The idea was to create a typeface that represented the duality of the player, i.e. a gentleman off the pitch and a deadly assassin on the field. For that reason I wanted the glyphs to be elegant but at the same time bold and edgy, with a certain attitude.

1.jpg 2.jpg 3.jpg 4.jpg 5.jpg 6.jpg 7.jpg