Nike Euroleague 2015

Nike / W+K Amsterdam / Design and Art Direction

This year Nike was sponsoring three out four finalist teams at the Basketball Euroleague. We were ready to support the winner with a Key Visual and a winning Ad, in case the lucky one was Nike. Unfortunately Madrid won, leaving CSKA, Fenerbache and Olimpiacos without glory and us, without a winning Ad printed on paper. But I did spend a full week designing and I think some of the layouts I came up with are worth sharing.

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CSKA Moscow - aka The Red Army

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CSKA Moscow - aka The Horses

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Fenerbache - the yellow canaries


Fenerbache - considered the absolute underdog of the tournament. They made their way up to the semifinals going beyond anyone's expectation. A cheeky execution.