EA FAME – Typeface
For the launch of the latest EA FIFA title, I helped out with some main visual directions and had some fun designing the branding system of the campaign.
EA FAME is a modern and graphic take on chiseled glyphs. The treatment took this direction to embody the quest for fame and glory of the Fifa 17 new Story Mode, main USP of the title.
The font was further developed and engineered under my supervision by Colophon foundry.