Booking Now Launch campaign

Booking.com / Weiden+Kennedy Amsterdam / Design and Art Direction

Mess up the date of that big interview? Or want to avoid spending a night in your dead grandpa’s bed? Avoid accommodation nightmares with the Booking Now app – the new way to book from Booking.com.

 

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FILM
To launch the app, we created four 30-second spots that show people in a situation where they suddenly need a room. Booking Now comes to the rescue by not only solving their accommodation need, but by taking them from somewhere they didn’t want to stay, to somewhere they really want to be. All in only two taps on their mobile.

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Credits
Executive Creative Director: Mark Bernath, Eric Quennoy
Creative Director: Genevieve Hoey, Sean Condon
Creatives: Andrew Dobbie, Riccardo Rachello
Producer: Peter Montgomery, Stijn Wikkerink
Director: Aaron Stoller
Production company: Biscuit Filmwork
Sound: Wave Studio

App Demo Film

OOH
Here's a selection among the several executions we created to launch the app in the US market.
All the executions were tactically designed and placed so the visual evoke the context while the map on the phone always showed exactly the right room, right near by the Outdoor.

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Online, we took a similar approach with audiences served up targeted ads. Looking at gig tickets? Then why not stay for the encore and make a night of it? We’ll show you the perfect room…