Currently I work as Creative Art Director and Designer at W+K Amsterdam, where I develop concepts for fully integrated campaigns with a particular eye for digital and non-traditional executions.


Clients include Coca-Cola, Nike, Heineken, BASF, EYE Film Museum, Powerade, Carrera, Novartis, EA and more.


I started my career from digital design and web developing, then I felt the need to know more about traditional Adv and concepting.


I studied graphic/editorial design at Politecnico di Milano, and worked as a freelance designer and web developer for several years mainly for Ad agencies in Italy. In 2010 I helped to found a small digital shop in Milan as lead designer and technologist. In 2011 I moved to Amsterdam, enrolled in The Kennedys, the special internship program of W+K Amsterdam. From then on, Weiden has been home.


Integrated concepting, Creative strategy,  Adobe Creative Suite, Maya and Cinema 4D, Photography, UX analysis, coding ( HTML+CSS, Javascript/Ajax, PHP, AS3 )